Walk West and Scrunch Partnership Enhances How Brands Win in the Age of AI Search and Answer Engine Optimization
Walk West has partnered with Scrunch, the leader in Answer Engine Optimization (AEO), to help brands capture visibility across emerging AI-powered search platforms including ChatGPT, Gemini, and Perplexity.
A recent Gartner survey reports that 53% of U.S. consumers say they distrust or lack confidence in the reliability and impartiality of AI-powered search results.
This growing skepticism underscores the critical need for platforms like Scrunch, which help brands monitor mentions, verify citations, close data gaps, and correct misinformation to ensure their presence in AI-driven answers is both accurate and trustworthy.
“Our partnership with Scrunch is redefining the future of digital marketing," said Greg Boone, CEO of Walk West. "Together, we’re helping brands stay ahead by making sure they’re seen, heard, and cited in the systems shaping customer decisions. In today’s landscape, growth depends on being visible wherever customers search and that means earning trust in AI-driven answers."
As artificial intelligence increasingly serves as the primary gateway to discovery, Scrunch's platform empowers businesses to understand, monitor, and optimize their brand representation in AI systems.
Through the collaboration, Walk West and Scrunch are helping clients:
- Control their narrative through comprehensive brand monitoring and competitive benchmarking across AI systems
- Capture new visibility by identifying opportunities and optimizing how their content appears in AI-driven answers
“The customer journey of today and of the future is AI-first," said Chris Andrew, Scrunch CEO and founder. "Together with Walk West, we're helping brands adapt to the AI-first customer journey. Not just by tracking AI search visibility but also through shaping the user experience with brands on LLM platforms."
The partnership is immediately available to clients seeking to build AEO strategies alongside their traditional digital marketing initiatives.
