Acquisition strengthens Walk West’s position as a leader in AI-driven audience
engagement and content intelligence.
Walk West, an AI-fluent growth management firm headquartered in North Carolina’s Research Triangle, has acquired Twinbox Inc., technology asset that builds AI-powered tools for audience engagement and intelligent content activation.
This acquisition adds Twinbox’s proprietary platform to Walk West’s growing technology portfolio, giving clients the ability to transform static content libraries into interactive, data-rich experiences that generate real-time audience intelligence and measurable business outcomes.
“Most brands are sitting on years of high-quality content that does nothing after its initial release,” said Greg Boone, CEO of Walk West. “Twinbox changes that equation. A single podcast episode, webinar, or campaign becomes a living asset that can become searchable, interactive, and continuously generating insights about what audiences actually want.”
The Twinbox platform enables Walk West clients to:
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Transform existing content including podcasts, webinars, whitepapers, video libraries into interactive, AI-powered experiences that audiences can search, explore, and engage with on demand
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Generate real-time audience intelligence from content interactions, informing campaign strategy and resource allocation with behavioral data rather than assumptions
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Extend the commercial lifespan of every content asset, reducing production costs while increasing engagement per piece
“We built Twinbox to solve a problem every content creator faces: the gap between what you produce and the value you extract from it,” said Denis Belyavsky, founder of Twinbox Inc. “With Walk West acquiring Twinbox, the technology now has the scale to help more organizations transform content libraries into intelligent assets that generate engagement, insight and measurable return."
Walk West plans to integrate the Twinbox platform across its client portfolio beginning in Q2 2026, with priority deployment in healthcare, higher education, financial services, and consumer brand verticals.
“This acquisition reflects how Walk West is investing in technology that creates enterprise value for our clients, not just marketing activity,” said Donald Thompson, executive board chair of Walk West. “We’re assembling the agency model the next five years require, and Twinbox is a critical piece of that architecture.”
