Dominate Search Results with Generative Search Optimization

Partner with Walk West to leverage cutting-edge Generative Search Optimization (GEO) strategies that position your enterprise for maximum visibility in today's AI-driven search landscape. Our data-driven approach delivers measurable ROI while keeping you ahead of competitors in this rapidly evolving digital ecosystem.

Why Your Business Can't Afford to Ignore GEO

The shift to AI-powered search is happening at an explosive pace. With a massive increase in adoption in the last year alone, businesses still relying solely on traditional SEO are reaching only 60% of their potential audience. As AI delivers direct answers, companies without a GEO strategy are already seeing diminishing returns.

What The Experts Are Saying

50%

Decline In Traditional Search

By 2026, Gartner anticipates a 25% drop in traditional search volume as consumers increasingly adopt AI-powered search, with organic search traffic expected to decrease by over 50%. This highlights the urgent need to adapt to the changing search landscape. 

40%

Boost In Content Visibility 

Research from sources like SOCi and arXiv has shown that optimizing content with structured data, clear citations, and relevant statistics can increase its visibility in AI-generated search results by as much as 40% compared to baseline content. This demonstrates the direct, measurable impact of a GEO strategy. 

76%

Brands are seeing significant increases

A HubSpot case study on their 2025 "State of Marketing" report, which generated over 15,000 AI citations, resulted in a 76% year-over-year increase in referral traffic from AI platforms. This shows that, despite the rise of "zero-click" answers, GEO can still drive valuable traffic and conversions.

What You Risk If You Fail To Adapt

Diminishing Visibility

Your brand will become less relevant as AI answers gain prominence over traditional search rankings.
Diminishing Visibility

Loss of Traffic

Competitors who optimize for AI will have their content featured in responses, while yours is left behind.
Loss of Traffic

Brand Erosion

Your brand's authority will suffer as users increasingly turn to AI-powered search for answers and don't find you there.

Brand Erosion

Reduced Conversions

Non-optimized content fails to meet the specific intent signals that AI algorithms look for, leading to lower conversion rates.

Reduced Conversions
AI Fundamentals Primer
Key concepts, live demos, HR-specific applications
Explain key AI concepts in simple terms
 Recognize major AI tools and their capabilites
  Identify practical use cases for AI
 Understand AI limitations and ethical considerations 

Cross-Functional AI in HR
Prompt templates, practices, labs, fucntion-specific use cases
 Talent acquisition
   Employee engagement
  Learning and engagement
   Onboarding & HR Ops
   Performance & Analytics
  DEI & Compliance considerations 

 

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.

It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.

It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.

Day  1 (First Session)

AI Fundamentals Primer

Key concepts, live demos, HR-specific applications
 


Explain key AI concepts in simple terms
 Recognize major AI tools and their capabilites
  Identify practical use cases for AI
 Understand AI limitations and ethical considerations

 



Day  1 (Second Session)

Cross-Functional AI in HR

Prompt templates, practice labs, function-specific use cases

 


 Talent acquisition
   Employee engagement
  Learning and engagement
   Onboarding & HR Ops
   Performance & Analytics
  DEI & Compliance



Day  2

Role-Specific Breakouts

Tracks by HR function: TA, L&D, DEI, HR Ops – each creates their own AI playbook

 




 Track A: Talent Acquisition
 Track B: HR Operations & Compliance
   Track C: Employee Experience
  Track D: Learning and Development

 
 
Day  3

Strategic Planning & Wrap-Up

Organizational roadmap, executive planning, SHRM certification wrap

 


 Key takeaways
  Final comments and questions
 SHRM Certification information

Session Breakdown

Instructor: Greg Boone, CEO of Walk West — Award-winning executive, strategist, and speaker

Day 1

AI Fundamentals Primer

Key concepts, live demos, HR-specific applications

Day 2

Cross-Functional AI in HR

Prompt templates, practice labs, function-specific use cases

Day 3

Role-Specific Breakouts

Tracks by HR function: TA, L&D, DEI, HR Ops – each creates their own AI playbook

Day 4

Strategic Planning & Wrap-Up

Organizational roadmap, executive planning, SHRM certification wrap

Our Solution: An Integrated, Future-Proof Strategy

We don't believe in abandoning what works. We believe in making it stronger. Our GEO service is a strategic methodology that integrates the essential pillars of digital marketing into a single, powerful framework.

We combine:

  • Foundational SEO: We start with a deep focus on technical and structural readiness, ensuring your site is built on a flawless SEO foundation.
  • Content Modernization: We optimize and refresh your existing content, ensuring it’s up-to-date, authoritative, and structured for machine readability.
  • Multi-Format Content: We expand your reach by creating and optimizing content across various media types, including in-depth articles, videos with transcripts, and infographics.
  • Interactive Web Experiences: We create dynamic, personalized website elements that adapt to user behavior, increasing engagement and providing valuable signals to AI engines.
aisearch

Our 5-Phase Approach to AI Search Leadership

Our systematic, data-driven methodology ensures both immediate visibility gains and long-term authority.

Phase 1: Foundational Research & Strategy We begin by analyzing the AI search landscape, identifying your competitors' positioning, and clustering core themes to build a powerful topical authority map.

Phase 2: Technical & Structural Readiness Here, we focus on core SEO. We optimize your site's architecture, ensure clean and semantic HTML, and configure everything for optimal AI crawler accessibility and understanding.

Phase 3: Content Creation & Modernization We develop and update your content to be authoritative and machine-readable. This includes creating new, data-backed articles, videos, and guides, and formatting them with clear structures like bullet points, tables, and numbered lists that AI models prefer.

Phase 4: Advanced & Specialized Optimization We implement comprehensive schema markup to help AI engines accurately understand and represent your content. This includes enhancing your pages with FAQ, How-To, and Product schema to capture more visibility.

Phase 5: Monitoring, Analysis & Refinement Our work doesn’t stop at implementation. We continuously monitor server logs for AI crawler signatures, track which content gets cited most, and refine the strategy to transform AI visibility into measurable business outcomes.

Executive reviewing Generative Search Optimization results on digital dashboard

Don't Get Left Behind. Secure Your Future in Search.

In today's AI-driven search landscape, traditional SEO is no longer enough. Walk West's GEO services help mid-sized to enterprise companies dominate both traditional and AI-powered search results. Our data-backed GEO strategies ensure your content appears prominently when potential customers ask
questions—whether to Google or AI assistants. 

The shift to AI-driven search is transforming the digital landscape. Adapt now to gain a powerful first-mover advantage and establish your brand as an authority for years to come.

"In the past 6 months, we've been doing a lot of testing around optimizing our brand for generative engine optimization. We've noticed how AI-driven search tends to pull in content that's extremely structured via bulleted lists, structured headings, and general listicle-style articles."
Kieran Flanagan
Kieran Flanagan

AI & GTM, HubSpot